Made to Stick: Why Some Ideas Survive and Others Die
Why a false story about a stolen kidney travels the world for free while a well written strategy report is forgotten. This audio unpacks what makes an idea stick: a simple core, surprise, concrete detail, credibility, emotion and a story, and shows how to break the curse of knowledge in your own explanations.
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Made to Stick: Why Some Ideas Survive and Others Die
Why a false story about a stolen kidney travels the world for free while a well written strategy report is forgotten. This audio unpacks what makes an idea stic
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